Overview

High-level performance of your Meta Ads campaign.

Period

Compare to

Total Spend

$963.72

Impressions

16,353

Reach

12,360

Unique people reached

Frequency

1.32

Avg times each person saw the ad

CPM

$58.93

Cost per 1,000 impressions

Clicks (all)

283

Any click on the ad

Link Clicks

240

Clicks to destination URL

CTR (all)

1.73%

Clicks (all) ÷ Impressions

Link CTR

1.47%

Link clicks ÷ Impressions

CPC (all)

$3.41

Spend ÷ Clicks (all)

Link CPC

$4.02

Spend ÷ Link clicks

Results

—

Awaiting data from sheet

Cost per Result

—

Will populate once Results report

Landing Page Views

130

Cost per LPV

$7.41

Avg. Daily Spend

$32.12

Spend ÷ 30 days

Spend

Daily ad spend (AUD).

Link Clicks vs. Landing Page Views

Compare destination-link clicks against landing page conversions.