Funnel Insights
See where users drop off between impressions, link clicks and landing page views.
Period
Impressions
16,353
100.0%
1.47% click-through
Link Clicks
240
1.5%
54.17% reach landing page
Landing Page Views
130
0.8%
Impressions → Link Clicks
98.53%drop-off
1.47% continue to next step
Link Clicks → LPV
45.83%drop-off
54.17% continue to next step
Biggest leak
Impressions → Link Clicks
This step has the largest drop-off. Focus optimisation efforts here for the biggest impact.
Per-ad funnel comparison
Each row shows the ad's CTR and Click→LPV rate. The weaker step is highlighted.
| Ad Name | Impressions | Link Clicks | Link CTR | LPV | Link Click→LPV % |
|---|---|---|---|---|---|
| Clinic Leads - Ad 1 | 7,199 | 96 | 1.33% | 55 | 57.29% |
| Clinic Leads - Ad 2 | 2,601 | 36 | 1.38% | 14 | 38.89% |
| Clinic Leads - Ad 4 | 3,776 | 73 | 1.93% | 44 | 60.27% |
| Clinic Leads - Ad 3 | 2,728 | 33 | 1.21% | 16 | 48.48% |